Annual results and planning round of the commercial division of the Izolyator Group

On 26 January 2022, Izolyator Group held the annual report of the commercial division on the results of sales activities in 2021 and planning round for the near future.

Summing up the results of the work of the commercial service of the Izolyator Group for 2021

The reports of the heads of business areas of the commercial division were received by CEO of Zavod Izolyator Alexander Slavinsky, one of the founders of Izolyator Alexander Sorokin and heads of structural divisions of the Izolyator Group.

The management of the Izolyator Group is listening to the report of the commercial division

The analytical material given in the reports was summarized by the Commercial Director — 1st Deputy CEO at Izolyator Ivan Panfilov.

In his speech, he outlined the most significant areas for the development of the Izolyator Group for the coming years:

• expanding the sales geography and increasing the volume of deliveries of high-voltage RIN-insulated bushings to electrical engineering enterprises and energy companies in Russia, neighboring countries and overseas;
• increase in sales of bushings in high and ultra-high voltage classes segments;
• expansion of presence in neighboring countries, including the creation of joint ventures;
• repositioning of Izolyator in the markets of electric power equipment in order to consolidate the activities of all enterprises under a single brand, reflecting the expansion of the product line, historical experience, innovative character and international status of the company.

‘Today we are bringing to the market a renewed brand that will unite all areas of our company's activities. We want to make it clear to both external partners and our employees what Izolyator Group is like today, what its goals are, what its positioning is’, the speaker explained, talking about the nearest plans of the commercial division.

In the shortest term, the priority in the activities of the commercial division will be the solution of a set of tasks to bring the renewed Izolyator brand to the market

Concluding the report of the commercial service of the Izolyator Group, Ivan Panfilov expressed his conviction that more than a century of experience of the enterprise will become a powerful support for the creation of a single strong brand capable of having its own weight in the Russian and international markets of electric power equipment.