A strong brand — new opportunities!

On 11 January 2022, Izolyator Company announces the start of the repositioning of the Izolyator brand in the electric power equipment market.

The purpose of the repositioning is to consolidate the activities of all company enterprises under a single brand that reflects the qualitative expansion of the product line, historical experience, innovative nature and the international status of the company.

The new logo — the Izolyator Group

The Izolyator Group is an international multi-product industrial group of companies with a wide range of capabilities, including the production of electrical products, scientific, technical and educational activities, as well as full support for engineering projects.

The Izolyator Group includes: the Izolyator production complex for the production of high-voltage bushings in the range of 12–1200 kV, the Izolyator-AKS cable accessories plant offering 110–220 kV products, its own research and development center, the SVN-service center, high-voltage electrical equipment testing center Izolyator, corporate university Izolyator, as well as the Representative Office in Tashkent, the Republic of Uzbekistan.

Izolyator and the Indian partner Mehru Electrical & Mechanical Engineers (P) Ltd. established Massa Izolyator Mehru Pvt. Ltd. a Russian-Indian Joint Venture (MIM) to produce high-voltage bushings with modern RIP insulation in India. Already today, the products of the joint venture are supplied to power facilities in India and to the countries of the Asian region.

Izolyator has been granted the status of a leading scientific and technical partner of the Russian National Committee of the International Council on Large Electric Systems (CIGRE). On the basis of the Izolyator Production Complex, the CIGRE National Study Committee D1 ‘Materials and Emerging Test Techniques’ was established.

Throughout its over 125-year history, Izolyator has produced more than 620 thousand high-voltage bushings that serve at the vast majority of power facilities in Russia and neighboring countries, as well as in 30 countries around the world.

The Izolyator brand is now well known not only in Russia, but also in many countries across the globe. We always emphasize that our goal is to be a global leader in the production of high voltage insulation equipment. And we make every effort to not only earn the trust of customers around the world, but also justify it year after year. By expanding and improving our communication, we always strive to improve our own efficiency and the business of our partners.

Today we are considering the possibility of launching the renewed Izolyator brand on the market, which will unite all areas of our company's activities. We want to make it clear to both external partners and our employees what Izolyator Group represents today, what its goals are, what its positioning is.

More than a century of experience of Izolyator will become a powerful support for the creation of a single strong brand capable of having its own weight in the Russian and international power markets.